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What is the difference between a charitable contribution and an exchange transaction

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Nonprofit and Church Legal Trends - Free Edition - March April 2009 (free edition)

What is the difference between a charitable contribution and an exchange transaction, and why is this difference important?

What is an exchange transaction? Exchange transactions are defined as:
“...transfers of assets that are in substance purchases of goods or services..."in which each party receives and sacrifices commensurate value. (FASB 116 paragraph 3).The rule further clarifies exchange transactions as: “...reciprocal transfers in which each party receives and sacrifices approximately equal value...” (FASB 116 paragraph 48).